In recent years, nicotine pouches have rapidly gained popularity as a modern, tobacco-free alternative to traditional smoking and vaping. Particularly in the United States, rising consumer demand for smokeless and discreet nicotine products has led to a significant increase in production and innovation within the industry. As a result, many established tobacco companies and new entrants have expanded their operations to manufacture high-quality nicotine pouches for the U.S. market.
For business buyers, including brand owners, importers, and distributors, choosing a reliable nicotine pouch manufacturer is critical. From product quality and compliance to customization and scalability, these manufacturers offer varying strengths that can support businesses of all sizes. In this article, we present a curated list of the 10 best nicotine pouch manufacturers either based in the USA or with strong distribution in the U.S. market, trusted by wholesalers and known for delivering consistency, innovation, and B2B flexibility.
BAE
Location: Shenzhen, China
Type of Company: OEM and ODM nicotine pouch manufacturer
Year of Establishment: 2016
Number of Employees: 5,000+
Main Products: Nicotine pouches
Other Products: Vape pens, disposable vapes, vape pods, CBD vapes
BAE earns its place among the 10 best nicotine pouch manufacturers serving the USA through its high-volume, high-quality production capabilities. As a China-based OEM/ODM manufacturer, BAE supplies top-tier nicotine pouches to numerous U.S. distributors, importers, and brand owners. With FDA-compliant facilities, it has become a trusted partner for companies in the U.S. looking to outsource or scale their nicotine pouch offerings.
With dozens of nicotine pouch flavors including Ice Mint, Mango, and Citrus, BAE produces pouches with a reputation for precision and flexibility. With nicotine concentrations ranging from 3mg to 20mg, customers can fully customize proprietary formulas, branded packaging, and private label pouches.BAE’s minimum order quantities (MOQs) and fast lead times make it an ideal choice for start-ups and large brands in the U.S.
Swedish Match (Philip Morris International)
Location: Owensboro, Kentucky, USA
Type of Company: Manufacturer
Year of Establishment: 1915 (acquired by PMI in 2022)
Number of Employees: 7,000+
Main Products: ZYN nicotine pouches
Swedish Match, now part of Philip Morris International, is one of the largest nicotine pouch manufacturers in the USA, primarily recognized for its best-selling brand, ZYN. Manufactured in Owensboro, Kentucky, ZYN pouches are known for their clean, tobacco-free formulation and wide range of flavors and nicotine strengths, making them a favorite among adult users seeking smokeless options.
The company has reported over $2.5 billion in annual revenue and has established a strong retail and distribution footprint across North America. Swedish Match prioritizes quality control, innovation, and product safety, ensuring consistent performance across all its SKUs. Their extensive experience in the smokeless category positions them as a market leader in the U.S. nicotine pouch industry.
Altria (Helix Innovations LLC)
Location: Richmond, Virginia, USA
Type of Company: Manufacturer
Year of Establishment: 2020 (Helix under Altria)
Number of Employees: 6,000+
Main Products: On! Nicotine Pouches
Altria Group, a major force in the U.S. tobacco and nicotine industry, owns Helix Innovations LLC, the manufacturer of On! Nicotine pouches. Based in Virginia, Helix focuses on the development of innovative, smoke-free products that offer adult consumers a discreet and satisfying experience.
With an annual revenue of approximately $1.8 billion and a CAGR of 10% over the past five years, Altria has rapidly expanded its presence in the nicotine pouch segment. Their products come in a variety of flavors and nicotine levels, emphasizing sustainability and science-backed innovation. Altria’s strong distribution network allows for consistent national availability of its pouch products.
British American Tobacco (BAT)
Location: U.S. operations in Winston-Salem, NC
Type of Company: Manufacturer
Year of Establishment: 1902
Number of Employees: 55,000+ globally
Main Products: VELO, Lyft
British American Tobacco, although headquartered in London, has a substantial U.S. presence and is a key player in the nicotine pouch space with its brands VELO and Lyft. These pouches are crafted to provide a smoke-free, spit-free, and tobacco-free experience, with a variety of flavors that appeal to adult consumers.
BAT reported nearly $3 billion in revenue from nicotine pouch sales alone, signaling their dominance in the category. Their U.S.-based production and distribution allow them to cater effectively to domestic B2B clients, including wholesalers and retailers. BAT also emphasizes sustainability and reduced-risk products across its portfolio.
Rogue
Location: New York, USA
Type of Company: Manufacturer
Year of Establishment: 2016
Number of Employees: 500+
Main Products: Nicotine pouches, gum, lozenges
Rogue is a U.S.-based nicotine pouch manufacturer known for its bold flavors and modern branding, making it highly attractive to distributors seeking innovative products. With headquarters in New York, Rogue has quickly risen as a trendsetter in the oral nicotine market.
With an estimated $500 million in annual revenue and 9% CAGR, Rogue is recognized for its ability to respond quickly to market trends. The company offers a comprehensive product portfolio including pouches, gum, and lozenges — all made with pharmaceutical-grade nicotine. Rogue’s manufacturing capabilities support scalability, making it a reliable partner for wholesalers and brand owners.
Triumph Pouches
Location: Switzerland (U.S. Distribution Available)
Type of Company: Manufacturer
Year of Establishment: 2015
Number of Employees: 800+
Main Products: Nicotine pouches
Though based in Switzerland, Triumph Pouches has a growing footprint in the U.S. nicotine pouch market. Known for its high-quality formulation and unique flavor innovations, Triumph is favored by niche distributors and boutique brand owners looking for a premium feel.
With over $600 million in annual revenue, Triumph Pouches stands out for its quality-first approach and attention to regulatory compliance. They provide customized solutions, ensuring brand differentiation for their B2B clients. U.S. buyers seeking reliable European standards with American distribution access often look to Triumph for supply.
JTI Sweden (Japan Tobacco International)
Location: International, with distribution in the U.S.
Type of Company: Manufacturer
Year of Establishment: 1984 (part of JTI group)
Number of Employees: 40,000+
Main Products: Nordic Spirit, other nicotine pouches
JTI Sweden, a division of Japan Tobacco International, offers several nicotine pouch lines, including Nordic Spirit. Their emphasis on R&D has produced products that blend smooth flavor delivery with lasting performance, all within sleek packaging that resonates with the modern adult consumer.
With a revenue of over $1 billion in the nicotine pouch category, JTI’s commitment to research and innovation ensures a premium product for its B2B partners. U.S. importers and distributors trust JTI for their compliance with international quality standards and ability to deliver consistent results at scale.
Skruf Snus AB
Location: Sweden, with U.S. presence
Type of Company: Manufacturer
Year of Establishment: 2002
Number of Employees: 250+
Main Products: Skruf Superwhite, Zone X
Skruf Snus AB, owned by Imperial Tobacco Group, produces tobacco-free nicotine pouches such as Skruf Superwhite and Zone X. These brands are distributed in several countries, including the U.S., and are popular for their clean design and flavorful experience.
The company emphasizes minimalistic branding with bold flavors, catering to adult users seeking a refined pouch product. As a supplier to importers and brand owners, Skruf maintains strict quality control processes and adheres to EU and FDA standards, making it a trusted source for nicotine pouches globally.
GN Tobacco
Location: Sweden, with U.S. exports
Type of Company: Manufacturer
Year of Establishment: 2004
Number of Employees: 300+
Main Products: White Fox, HIT
GN Tobacco stands out as a top-tier nicotine pouch supplier with strong penetration in the U.S. market. Its popular White Fox and HIT brands are well-known among American nicotine pouch users for their powerful strength, clean flavors, and modern design. The company’s focus on producing tobacco-free, high-nicotine products caters to U.S. consumers looking for alternatives to smoking without compromising potency or quality.
GN Tobacco has established a strong export network in North America, combining rigorous quality standards with cutting-edge innovation. Their nicotine pouches are manufactured using pharmaceutical-grade nicotine and are available in a variety of strengths and flavor profiles. GN Tobacco has built a loyal base of U.S. distributors and retailers who value consistency, strength, and product differentiation in an increasingly competitive market.
Another Snus Factory
Location: Stockholm, Sweden (U.S. Market Presence)
Type of Company: Manufacturer
Year of Establishment: 2019
Number of Employees: 100+
Main Products: LOOP, LYNX
Another Snus Factory is a modern manufacturer disrupting the pouch industry with eye-catching designs and eco-conscious packaging. Their brands LOOP and LYNX are well-received in the U.S. for their vibrant flavors and environmental sustainability focus.
Founded in 2019, the company leverages proprietary technology to produce nicotine pouches with fast onset and long-lasting effects. U.S. distributors and brand owners favor Another Snus Factory for its freshness, creativity, and dedication to responsible production, which aligns with the growing demand for eco-friendly alternatives.
