The nicotine pouch market in Europe has experienced significant growth, offering consumers a discreet and smoke-free alternative to traditional tobacco products. These pouches, first introduced in Sweden in 2013, have become increasingly popular due to their convenience and variety of flavors and strengths. As the market expands, several brands have emerged as leaders, each contributing uniquely to the industry’s development. In this article, we highlight the 11 best nicotine pouch brands in Europe, showcasing their offerings and what sets them apart.
ZYN
Location: Sweden
Company Type: Nicotine pouch brand
Year of Establishment: 1999
Main Products: Nicotine pouches
ZYN, manufactured by Swedish Match, is the world’s leading nicotine pouch brand. Renowned for its consistent quality, wide flavor range, and pioneering role in the tobacco-free pouch segment, Swedish Match has set the benchmark for the industry. ZYN’s acquisition by Philip Morris International has further expanded its global reach and R&D capacity.
ZYN continues to dominate in Europe, providing a smooth, long-lasting nicotine experience with flavors like Cool Mint and Wintergreen. With nicotine strengths ranging from 3mg to 6mg, ZYN caters to a broad range of preferences, making it a leader in the European nicotine pouch market.
VELO
Location: UK/Sweden
Company Type: Nicotine pouch brand
Year of Establishment: 2018
Main Products: Nicotine pouches
VELO, a product of British American Tobacco (BAT), is a well-established brand in the European market. Known for its soft texture and wide range of flavors, VELO offers a smooth nicotine delivery with nicotine strengths ranging from 3mg to 20mg.
VELO is popular for its discreet, low-drip pouches that cater to users who prefer a mild experience. The brand’s commitment to sustainability, with eco-friendly packaging, has made it a trusted choice among European users.
On!
Location: Sweden/USA
Company Type: Nicotine pouch brand
Year of Establishment: 2019
Main Products: Nicotine pouches
On!, owned by Altria Group, is known for its compact and discreet nicotine pouches. With nicotine strengths ranging from 3mg to 15mg, On! provides a convenient and effective solution for on-the-go nicotine users. Popular flavors include Mint, Coffee, and Licorice.
The brand’s simple yet effective design, along with its variety of flavors, has made On! a popular choice across Europe, especially among consumers seeking a compact, easy-to-use nicotine alternative.
Killa
Location: Europe
Company Type: Nicotine pouch brand
Year of Establishment: 2016
Main Products: Nicotine pouches
Killa is renowned for its high nicotine strengths and bold flavors. The brand’s nicotine pouches, including the popular Apple flavor with 13.2mg of nicotine, offer a long-lasting and powerful experience. Killa has established itself as a favorite among experienced users who prefer potent nicotine alternatives.
Killa’s strong flavor profiles and nicotine concentrations make it a standout brand in Europe, especially for users seeking a more intense experience.
Skruf
Location: Sweden
Company Type: Nicotine pouch brand
Year of Establishment: 2000
Main Products: Nicotine pouches
Skruf is a premium Swedish brand known for its high-quality nicotine pouches. Offering a variety of flavors like Mint and Classic, Skruf’s pouches are available in nicotine strengths ranging from 6mg to 15mg.
Skruf is highly regarded for its smooth and long-lasting nicotine experience, making it a trusted brand for European users who value consistency and quality.
Pablo
Location: Sweden
Company Type: Nicotine pouch brand
Year of Establishment: 2018
Main Products: Nicotine pouches
Pablo, manufactured by N.G.P. Empire AB, is a Swedish brand known for its super-strong nicotine pouches. The brand offers nicotine strengths up to 20mg, catering to users seeking an intense nicotine hit. Pablo is particularly popular among those looking for potent and flavorful alternatives to traditional tobacco products.
With bold flavors like Mint and Citrus, Pablo has gained significant traction in Europe, especially among users seeking high nicotine concentrations.
Nordic Spirit
Location: Sweden
Company Type: Nicotine pouch brand
Year of Establishment: 2019
Main Products: Nicotine pouches
Nordic Spirit, produced by Japan Tobacco International (JTI), is a tobacco-free nicotine pouch brand known for its smooth, balanced nicotine release. The pouches come in flavors like Arctic Mint and Sea Buckthorn, with nicotine strengths ranging from 3mg to 15mg.
The brand is favored for its high-quality ingredients and sleek Scandinavian design, making it a popular choice in Europe for users who prefer a steady, clean nicotine experience.
77
Location: Poland
Company Type: Nicotine pouch brand
Year of Establishment: 2019
Main Products: Nicotine pouches
77 is a Polish brand that offers nicotine pouches in a variety of bold flavors. With nicotine strengths ranging from 6mg to 12mg, 77 caters to a wide range of consumer preferences. The brand is known for its innovative and fresh flavor profiles, such as Mint and Tropical, which make it a standout in the European market.
77’s focus on quality and flavor innovation has helped it build a loyal following across Europe.
ZIXS
Location: Finland
Company Type: Nicotine pouch brand
Year of Establishment: 2020
Main Products: Nicotine pouches
ZIXS is a newer entrant to the European market but has quickly gained attention for its innovative flavor combinations and discreet nicotine delivery. ZIXS offers a range of nicotine strengths from 3mg to 10mg and flavors like Citrus, Mint, and Wild Berry.
The brand’s fresh take on traditional nicotine pouches, coupled with high-quality ingredients, has made it a popular choice for users looking for something unique and effective.
CAMO
Location: Europe
Company Type: Nicotine pouch brand
Year of Establishment: 2018
Main Products: Nicotine pouches
CAMO is known for its high-quality nicotine pouches, with nicotine strengths ranging from 6mg to 15mg. The brand offers a range of refreshing flavors such as Arctic Mint, Berry, and Lemon. CAMO is popular for its smooth nicotine release and affordable pricing, making it a reliable choice for both new and experienced users across Europe.
The brand’s commitment to delivering a premium, consistent experience has helped it grow quickly in the European market.
Comparison Table
| Brand | Country | Key Strengths | Notable Flavors |
|---|---|---|---|
| ZYN | Sweden | Market leader, variety, quality | Cool Mint, Espressino |
| VELO | UK/Sweden | Innovative, accessible, strong flavors | Freeze X-Strong, Peppermint |
| On! | Sweden/USA | Compact, convenient, diverse range | Mint, Coffee |
| Killa | Europe | High strength, bold taste | Cold Mint, Blueberry |
| Skruf | Sweden | Premium, heritage, reliability | Mint, Original |
| Pablo | Sweden | Extreme strength, bold options | Passion Fruit, Mint |
| Nordic Spirit | Sweden | Plant-based, innovative | Frosty Berry, Mint |
| 77 | Poland | Fruity, minty, medium-high strength | Watermelon, Mint |
| ZIXS | Finland | Value, high strength, mega cans | North Ice, Ice Strong |
| CAMO | Europe | Strong mint, high nicotine | Ice Cold Mint, Peppermint |
