The nicotine pouch market in India is still in its early stages, but it is growing steadily as consumers seek tobacco-free, smoke-free alternatives to traditional tobacco products. Indian manufacturers are beginning to emerge alongside international brands, offering products tailored to local tastes and preferences. In 2025, several brands stand out for their quality, flavor variety, and nicotine strength. The following list highlights the top 10 nicotine pouch brands in India or popular among Indian consumers, combining quality, flavor innovation, and effective nicotine delivery.
Voila
Location: India
Company Type: Nicotine pouch brand
Year of Establishment: 2020
Main Products: Nicotine pouches
Voila is one of the leading Indian nicotine pouch brands, manufactured and exported from Delhi. It offers a tobacco-free, nicotine-containing pouch with a variety of flavors such as Mint, Citrus, Berry, and Coffee. Voila pouches are discreet, easy to use, and designed to help users reduce or quit smoking, making them a popular choice in the domestic market.
Voila’s rise in popularity among Indian users is due to its affordable pricing and ability to offer a high-quality alternative to traditional tobacco products, catering to local preferences.
ZYN
Location: USA (Manufactured by Swedish Match)
Company Type: Nicotine pouch brand
Year of Establishment: 2016
Main Products: Nicotine pouches
Though not Indian, ZYN is a global market leader and is gaining popularity in India due to its wide flavor range and consistent quality. Its tobacco-free formula and FDA marketing approval in the US make it a trusted option for Indian consumers seeking premium international brands.
ZYN’s discreet pouches offer a smooth and satisfying nicotine experience that appeals to both new and seasoned users in India. Its strong presence in the market is expected to continue growing as demand for tobacco-free alternatives increases.
VELO
Location: UK (Owned by British American Tobacco)
Company Type: Nicotine pouch brand
Year of Establishment: 2018
Main Products: Nicotine pouches
VELO, from British American Tobacco, is also making inroads into the Indian market. Known for its small, soft pouches and smooth nicotine delivery, VELO offers flavors that appeal to new users and those seeking a discreet nicotine experience.
In India, VELO is gaining traction due to its versatile range of flavors, such as Arctic Mint and Spiced Apple, and its ability to provide a smooth, low-drip nicotine experience. The brand’s accessibility and eco-friendly packaging further enhance its appeal.
Kick
Location: USA
Company Type: Nicotine pouch brand
Year of Establishment: 2020
Main Products: Nicotine pouches
Kick is recognized globally for its high nicotine content and bold flavors like Mango and Cool Mint. Indian users looking for a strong and reliable nicotine hit appreciate Kick’s performance and flavor variety.
Kick’s high nicotine strength, coupled with its tropical and minty flavors, has made it a popular choice in India. Its continued growth in the market reflects its strong appeal to users who enjoy a powerful and flavorful nicotine experience.
Killa
Location: Sweden
Company Type: Nicotine pouch brand
Year of Establishment: 2016
Main Products: Nicotine pouches
Killa is known for its strong nicotine content and juicy fruit flavors, particularly the Apple flavor with 13.2mg nicotine strength. It offers a long-lasting and satisfying experience, appealing to users who want a powerful and flavorful pouch.
Killa has become a best-seller in India, particularly among those who seek a potent nicotine hit with refreshing fruit-forward flavors. Its high nicotine strength and wide flavor options make it a go-to choice for experienced users.
Pablo
Location: Sweden
Company Type: Nicotine pouch brand
Year of Establishment: 2018
Main Products: Nicotine pouches
Pablo is a Scandinavian brand known for its super-strong nicotine levels and classic flavors. It is sought after by experienced users in India who want an intense nicotine experience.
With nicotine strengths of up to 20mg, Pablo offers a bold and potent alternative for users who enjoy a strong and lasting nicotine hit. Its popularity in India continues to grow due to its powerful delivery and robust flavor options.
Syx
Location: USA
Company Type: Nicotine pouch brand
Year of Establishment: 2020
Main Products: Nicotine pouches
Syx offers creative and high-quality flavor blends such as Wild Cherry and Spearmint. It appeals to Indian consumers who prioritize flavor innovation and variety.
Syx’s fresh and unique flavor offerings have gained a strong following in India. The brand’s ability to launch seasonal limited-edition flavors keeps it exciting and relevant for users seeking variety and new experiences in the nicotine pouch market.
White Fox
Location: Sweden
Company Type: Nicotine pouch brand
Year of Establishment: 2019
Main Products: Nicotine pouches
White Fox is known for its premium quality, sleek design, and high nicotine strengths up to 26mg. Indian users looking for a sophisticated nicotine pouch experience are increasingly turning to White Fox.
White Fox’s combination of a refined taste and potent nicotine strength has made it a favorite among Indian users who want a smooth, high-quality alternative to traditional smoking products.
Rogue
Location: USA
Company Type: Nicotine pouch brand
Year of Establishment: 2019
Main Products: Nicotine pouches
Rogue provides bold flavors and larger pouch sizes at an accessible price point. Its variety and innovation make it a growing favorite among Indian users seeking value and quality.
Rogue’s wide selection of flavors and the large size of its pouches have made it a solid choice in India. The brand’s affordability and strong nicotine delivery continue to attract a loyal following.
Feen
Location: India
Company Type: Nicotine pouch brand
Year of Establishment: 2021
Main Products: Nicotine pouches
Feen is an Indian brand mentioned in consumer forums for being affordable and effective, with a strong nicotine hit that resonates well with Indian users. It is praised for its value and availability within India.
Feen’s affordable pricing and effective nicotine delivery have helped it gain popularity in India, particularly among users looking for a budget-friendly yet high-quality option. Its presence in the local market is expected to continue growing as demand for nicotine pouches rises.
Summary Table
| Brand | Key Features | Popular Flavors | Target Audience |
|---|---|---|---|
| Voila | Tobacco-free, variety of flavors | Mint, Citrus, Berry, Coffee | Indian domestic users |
| ZYN | Wide flavors, FDA approved | Cool Mint, Wintergreen | Premium international seekers |
| VELO | Small, soft pouches, smooth | Arctic Mint, Spiced Apple | New & discreet users |
| Kick | High nicotine, bold flavors | Mango, Cool Mint | Experienced users |
| Killa | Fruity, strong nicotine | Apple | Flavor & strength lovers |
| Pablo | Super-strong nicotine, classic | Mint, Citrus | Heavy smokers & experienced |
| Syx | Creative flavors, high quality | Wild Cherry, Spearmint | Flavor enthusiasts |
| White Fox | Premium, high nicotine | Double Mint, Full Charge | Sophisticated users |
| Rogue | Bold flavors, larger pouches | Berry, Spearmint | Value-conscious users |
| Feen | Affordable, strong hit | Various | Indian price-sensitive users |
This list reflects the current status of relevant nicotine pouch brands in the Indian market, covering emerging internationally recognized brands trusted by Indian consumers such as Voila and Feen.
Note: BAE Vapor is a manufacturer of nicotine pouches, so if you want to start your nicotine pouch business fast, contact BAE Vapor!
