As vaping has grown rapidly in recent years as an alternative to traditional tobacco, the number of nicotine pouches has grown dramatically. The global shift toward smoke-free products has spurred innovation in the nicotine pouch industry, creating a highly competitive landscape. For brand owners, importers, and wholesale buyers seeking quality, compliance, and customization, selecting the right supplier is essential. Here are the 10 best nicotine pouch suppliers, each known for their unique strengths and industry leadership.
BAE
Location: Shenzhen, China
Type of Company: Nicotine pouch manufacturer and supplier
Year of Establishment: 2016
Number of Employees: 5,000+
Main Products: Nicotine pouch
Other Products: Vape pens, Disposable vape, Vape pods, CBD vapes
BAE is one of the best suppliers of FDA and TPD-approved nicotine pouches to importers, wholesalers, and brand owners in Europe, North America, and South Africa, and offers customized nicotine pouches that include formulations, flavors, and packaging.
BAE’s nicotine pouches are available in dozens of flavors, including Ice Mint, Energy Drink, and Blueberry, with nicotine strengths ranging from 3mg to 20mg, and higher levels of nicotine are also available for customization.
Swedish Match (ZYN, VOLT, XRANGE)
Headquarters: Stockholm, Sweden
Swedish Match is a pioneer in the nicotine pouch industry, offering globally recognized brands such as ZYN, VOLT, and XRANGE. Acquired by Philip Morris International in 2022, the company sets industry benchmarks with high-quality, tobacco-free nicotine products designed for adult consumers seeking smokeless alternatives.
With a long-standing history of innovation, Swedish Match has built a reputation for consistent flavor profiles, reliable nicotine delivery, and wide distribution, especially in North America and Europe. Their products meet strict regulatory standards and cater to a broad range of user preferences.
British American Tobacco (VELO, LYFT)
Headquarters: London, UK
British American Tobacco (BAT) is one of the world’s leading players in the nicotine pouch market through its brands VELO and LYFT. Known for superior quality and sleek design, these brands have achieved strong market penetration in Europe and North America.
BAT’s commitment to R&D, coupled with its global infrastructure, ensures reliable product delivery, innovation in flavor options, and flexible nicotine strengths. Their product line appeals to modern users looking for a discreet and effective alternative to smoking.
Skruf Snus AB (Skruf Super White, Zone X)
Headquarters: Sävsjö, Sweden
Skruf Snus AB, a subsidiary of Imperial Brands, is a respected name in the smokeless nicotine category. Their brands, Skruf Super White and Zone X, have earned popularity due to their clean packaging, innovative flavor combinations, and tobacco-free formulations.
Operating with a strong presence across Scandinavia and other European markets, Skruf Snus AB emphasizes quality manufacturing, customer safety, and a clear focus on regulatory compliance. Their nicotine pouch lines cater to both new and experienced users with a variety of strengths.
GN Tobacco (White Fox, HIT)
Headquarters: Enköping, Sweden
GN Tobacco is the manufacturer behind well-known brands like White Fox and HIT, which are designed for users looking for strong, flavorful, and effective nicotine experiences. The company provides a wide product range, including unique flavor profiles and varying pouch formats.
In addition to retail brands, GN Tobacco supports private label development, offering custom production capabilities. Their manufacturing standards are high, ensuring consistency in quality and performance across global markets.
The Ministry of Snus (ACE, GRITT)
Headquarters: Svendborg, Denmark
The Ministry of Snus brings a modern, sustainable approach to nicotine pouch manufacturing. Their brands, ACE and GRITT, are designed to appeal to eco-conscious consumers without compromising on flavor or strength. These products feature clean aesthetics, innovative packaging, and reliable nicotine delivery.
The company is committed to sustainability throughout its production process and packaging materials. With growing popularity across Europe, the Ministry of Snus continues to gain recognition for its quality, design, and responsible business practices.
Nicokickers
Headquarters: Netherlands
Nicokickers is a private label specialist focused on tobacco-free nicotine pouch production for global markets. The company offers end-to-end services, including formulation, flavor design, branding, packaging, and logistics for clients looking to create their nicotine pouch line.
Utilizing premium-grade ingredients and advanced manufacturing processes, Nicokickers enables rapid scaling and differentiation for emerging and established brands. Their flexibility in product customization and commitment to client support make them a strong partner.
[Website: nicokickers.com]
TJP Labs
Headquarters: Canada
TJP Labs is a premier contract manufacturer of modern oral nicotine products. With a state-of-the-art facility and expert team, they produce high-quality nicotine pouches tailored to meet global regulatory standards and market needs.
TJP Labs serves clients across North America and beyond, offering full-service support from product design to fulfillment. Their emphasis on innovation, compliance, and consistency positions them as a trusted partner for B2B customers looking to launch or enhance nicotine pouch offerings.
Premium Pouch Global
Headquarters: Europe
Premium Pouch Global provides wholesale and white-label nicotine pouches to customers across Europe. Their focus is on building strong distribution partnerships and offering high-quality, regulation-compliant products that meet the growing demand for smokeless nicotine alternatives.
The company’s portfolio includes a variety of pouch formats and flavors, ensuring options for every consumer segment. Premium Pouch Global is a solid choice for businesses looking to expand their product lines in the European nicotine pouch market.
Swenico
Headquarters: Sweden
Swenico is a wholesale-focused nicotine pouch supplier with an emphasis on global distribution. They collaborate with multiple established brands to offer a diverse catalog of tobacco-free pouches to retail chains, e-commerce stores, and regional wholesalers.
Their business model allows for scalability and flexibility, with solutions that include both branded and private-label product offerings. Swenico stands out for its wide product selection and strong supply chain efficiency.
Conclusion
If you’re planning to launch a nicotine pouch brand, expand your existing line, or distribute high-quality products globally, choosing the right nicotine pouch supplier is crucial. The 10 suppliers listed above offer robust B2B services, from OEM/ODM production and private label capabilities to wholesale distribution and compliance support. Whether you prioritize customization, fast delivery, or eco-friendly practices, there’s a supplier here to match your business goals.
