As the global demand for alternatives to traditional tobacco continues to surge, nicotine pouches have rapidly emerged as a leading product in the harm reduction category. Especially in markets such as North America, Europe, and South Africa, the nicotine pouch industry has seen explosive growth. Alongside this trend, a wide range of manufacturers have entered the market, each offering unique advantages in product quality, innovation, and service. This article explores the 10 best nicotine pouch manufacturers leading the way in this fast-evolving space.
BAE
Location: Shenzhen, China
Type of Company: OEM and ODM nicotine pouch manufacturer
Year of Establishment: 2016
Number of Employees: 5,000+
Main Products: Nicotine pouch
Other Products: Vape pens, Disposable vapes, Vape pods, CBD vapes
BAE is a top nicotine pouch manufacturer with FDA and TPD approvals for their nicotine pouches, and clients include importers, wholesalers, and brand owners in the European, North American, and South African markets. BAE specialises in the production of high-quality, fully customisable nicotine pouches, using pharmaceutical-grade nicotine salts and food-safe natural flavours.
Offering MOQs and fast production turnarounds for their customers, BAE is ideal for start-ups and established brands. BAE offers over 28 flavour options, including Ice Mint, Mango, and Citrus, to name a few, with nicotine strengths ranging from 3mg to 20mg. They also develop exclusive formulas, packaging, and white-labelling services, according to the needs of their clients.
Swedish Match
Location: Stockholm, Sweden
Type of Company: Brand owner and manufacturer
Year of Establishment: 1915
Number of Employees: 6,000+
Main Products: Nicotine pouches (ZYN, XRANGE)
Other Products: Snus, cigars, chewing tobacco
Swedish Match is a dominant player in the global nicotine pouch market, offering industry-leading brands like ZYN and XRANGE. Their tobacco-free nicotine pouches are known for consistent quality, broad flavour selection, and various nicotine strengths, catering to users across multiple preference levels.
The company uses rigorous quality control processes and modern manufacturing technologies to maintain high standards. With widespread availability in both Europe and North America, Swedish Match remains a reliable supplier for wholesalers, retailers, and distributors looking to align with trusted, established products.
British American Tobacco (BAT)
Location: London, United Kingdom
Type of Company: Multinational tobacco corporation
Year of Establishment: 1902
Number of Employees: 55,000+
Main Products: VELO, LYFT nicotine pouches
Other Products: Cigarettes, vaping products, heated tobacco
BAT owns the widely popular VELO and LYFT brands, recognised for their clean design, premium quality, and diverse flavour offerings. BAT has positioned itself as a global leader in next-generation nicotine products, investing heavily in innovation and consumer insights.
Their nicotine pouches are distributed extensively throughout Europe and the Americas, and their advanced production capabilities ensure a consistent supply of high-grade products. BAT is a go-to partner for large-scale importers and distributors seeking dependable and compliant nicotine pouch products.
Skruf Snus AB
Location: Stockholm, Sweden
Type of Company: Manufacturer and brand owner
Year of Establishment: 2002
Number of Employees: 200+
Main Products: Skruf Super White, ZoneX
Other Products: Snus
Skruf Snus AB is a premium nicotine pouch producer known for its well-regarded brands like Skruf Super White and ZoneX. These pouches are particularly favoured for their long-lasting flavour and slow nicotine release, providing a balanced experience.
With a strong presence in Scandinavian markets, Skruf has built a reputation for quality and reliability. Their products are made using carefully selected ingredients and are available in a wide variety of strengths and flavour profiles, making them a favourite among discerning users.
GN Tobacco
Location: Enkoping, Sweden
Type of Company: Manufacturer and brand owner
Year of Establishment: 2004
Number of Employees: 300+
Main Products: Nicotine pouches (White Fox)
Other Products: Snus, chewing tobacco
GN Tobacco has carved out a strong position in the nicotine pouch industry with its innovative products, especially under the White Fox brand. Known for strong nicotine content and fresh mint-based flavours, White Fox is particularly popular among experienced users.
The company continuously invests in product development and manufacturing efficiency, enabling it to supply large volumes without compromising quality. GN Tobacco is a reliable partner for distributors looking for bold, high-strength pouch offerings.
The Ministry of Snus
Location: Svendborg, Denmark
Type of Company: Manufacturer and brand owner
Year of Establishment: 2018
Number of Employees: 100+
Main Products: Ace nicotine pouches
Other Products: Snus
The Ministry of Snus is a boutique nicotine pouch manufacturer behind the Ace brand, which is known for its sharp, refreshing flavours like Cool Mint and Citrus. The company focuses on providing a clean, all-white pouch experience with high consumer appeal.
Ace products are made in Denmark using locally sourced, food-grade ingredients and pharmaceutical-grade nicotine. Their focus on clean aesthetics, flavour innovation, and high manufacturing standards makes them a standout choice for niche distributors.
Another Snus Factory
Location: Stockholm, Sweden
Type of Company: Manufacturer and brand owner
Year of Establishment: 2019
Number of Employees: 80+
Main Products: LOOP, Lynx nicotine pouches
Other Products: Snus
Another Snus Factory is a fast-growing company that produces nicotine pouch brands such as LOOP and Lynx. These pouches are celebrated for their vibrant packaging and unique flavours, including innovative combinations like Jalapeño Lime and Mango Tango.
Focused on sustainability and premium-quality ingredients, Another Snus Factory has quickly earned a place among top-tier pouch manufacturers. Their dedication to modern design and taste exploration appeals to younger consumers and trend-focused markets.
Habit Factory
Location: Stockholm, Sweden
Type of Company: Manufacturer and brand owner
Year of Establishment: 2020
Number of Employees: 50+
Main Products: Klint, Fix nicotine pouches
Other Products: None
Habit Factory is the creator of Klint and Fix nicotine pouches, which are popular for their smooth mouthfeel and stylish, minimalist packaging. The company places strong emphasis on comfort and flavour balance, resulting in pouches that deliver a satisfying yet subtle experience.
Their operations maintain high safety and quality standards, using pharmaceutical-grade ingredients. Habit Factory’s rapid expansion shows its ability to meet modern consumer needs, making it a reliable choice for importers looking for stylish, user-friendly options.
Dholakia Tobacco
Location: Gujarat, India
Type of Company: Manufacturer
Year of Establishment: 1977
Number of Employees: 400+
Main Products: Paz, Kozmo nicotine pouches
Other Products: Snuff, chewing tobacco
Dholakia is an emerging nicotine pouch manufacturer from India with a focus on quality and affordability. Their premium brands, Paz and Kozmo, are appreciated for soft pouch design, strong flavour release, and competitive pricing.
Dholakia brings decades of experience in the smokeless tobacco industry to the modern pouch segment, combining tradition with innovation. They are an attractive option for companies looking for a price-competitive supplier with the ability to scale production.
Triumph Pouches
Location: Zurich, Switzerland
Type of Company: Manufacturer and brand owner
Year of Establishment: 2015
Number of Employees: 100+
Main Products: Triumph nicotine pouches
Other Products: None
Triumph Pouches is known for high-end, Swiss-engineered nicotine pouches that emphasise precision, cleanliness, and unique flavour combinations. With a growing presence in the European and global markets, Triumph has built a loyal customer base among premium retailers and distributors.
Their focus on research and product development allows for a constant flow of innovation in taste, pouch texture, and nicotine delivery systems. Triumph is ideal for buyers seeking luxury-level products that deliver consistency and market appeal.
Conclusion
These 10 manufacturers represent the forefront of the nicotine pouch industry. Whether you’re a brand owner, distributor, or importer, selecting the right manufacturing partner from this list will set the foundation for product success in the growing global market.
