Nicotine pouches have transformed the European market, offering a tobacco-free, smoke-free, and discreet alternative to traditional tobacco products. As demand surges across the continent, several manufacturers stand out for their innovation, quality, and market leadership. Below is a curated list of the ten best nicotine pouch manufacturers in Europe for 2025, with a brief introduction to each.
BAE Vapor
Location: Shenzhen, China
Company Type: Nicotine pouch OEM and ODM manufacturer
Year of Establishment: 2016
Number of Employees: 5,000+
Main Products: Nicotine pouches
Other Products: Disposable vapes, vape pods, CBD vapes, vaporizers
BAEVapor (BAE) is a TPD-certified European manufacturer of nicotine pouches for importers, wholesalers, and brand owners of nicotine pouches in Europe, North America, Asia, and South Africa.BAEVapor (BAE) has a sterile production plant with ISO, GMP requirements and produces nicotine pouches at a full pharmaceutical grade level.
BAE Vapor offers customizable nicotine pouches. Customization includes nicotine strength, flavor, pouch, and branding design, as well as the provision of pouches. In addition, BAE Vapor offers customers minimum order quantities (MOQ) and fast production turnaround, making it an ideal partner for nicotine pouch start-ups and established brands.
Swedish Match AB (ZYN)
Location: Sweden
Company Type: Nicotine pouch manufacturer
Year of Establishment: 1999
Main Products: Nicotine pouches
Swedish Match AB is the powerhouse behind ZYN, the world’s leading nicotine pouch brand. Renowned for its consistent quality, wide flavor range, and pioneering role in the tobacco-free pouch segment, Swedish Match has set the benchmark for the industry. Its acquisition by Philip Morris International has further expanded its global reach and R&D capacity.
ZYN’s popularity continues to grow in Europe, providing a smooth, long-lasting nicotine experience with flavors such as Cool Mint and Wintergreen. With nicotine strengths ranging from 3mg to 6mg, ZYN caters to a broad range of preferences, making it a leader in the European nicotine pouch market.
British American Tobacco (BAT) (VELO, LYFT)
Location: UK
Company Type: Nicotine pouch manufacturer
Year of Establishment: 1902
Main Products: Nicotine pouches
BAT is a global tobacco giant with a strong European presence through its VELO and LYFT brands. BAT’s nicotine pouches are known for their soft texture, innovative flavors, and reliable nicotine delivery. The company’s ongoing investment in harm reduction and product development keeps it at the forefront of the market.
VELO and LYFT offer a variety of nicotine strengths, ranging from 3mg to 20mg, and are widely popular for their clean, smooth experience. These brands are known for offering both discreet and effective nicotine alternatives for users across Europe.
Imperial Brands Plc (Skruf, ZoneX)
Location: UK
Company Type: Nicotine pouch manufacturer
Year of Establishment: 1901
Main Products: Nicotine pouches
Imperial Brands manufactures popular brands like Skruf and ZoneX, focusing on Scandinavian quality and modern flavor profiles. Their products are widely available across Europe and are praised for their smooth delivery and contemporary branding.
Skruf is well-loved for its premium quality and tobacco-free experience, while ZoneX offers a stronger nicotine hit, catering to users who prefer higher nicotine strengths. Both brands have carved out significant market share in the European nicotine pouch sector.
GN Tobacco (White Fox)
Location: Sweden
Company Type: Nicotine pouch manufacturer
Year of Establishment: 2005
Main Products: Nicotine pouches
GN Tobacco is a Swedish manufacturer best known for White Fox, a brand favored by experienced users seeking strong nicotine strengths and minimal drip. GN Tobacco’s commitment to high-quality ingredients and innovative pouch design has made it a leader in the premium segment.
White Fox offers nicotine strengths up to 26mg, with a variety of flavors such as Mint and Berry. The brand’s sleek design and consistent performance have made it one of the most trusted names in the nicotine pouch market.
JTI Sweden (Nordic Spirit)
Location: Sweden
Company Type: Nicotine pouch manufacturer
Year of Establishment: 2006
Main Products: Nicotine pouches
Japan Tobacco International (JTI), through its Swedish arm, produces Nordic Spirit, one of Europe’s most recognized nicotine pouch brands. Nordic Spirit is celebrated for its balanced flavors, smooth release, and Scandinavian heritage, appealing to both new and seasoned users.
With nicotine strengths ranging from 3mg to 15mg, Nordic Spirit is an excellent option for those seeking a steady and clean nicotine experience. JTI’s commitment to quality has helped Nordic Spirit maintain a strong presence in Europe.
Enorama Pharma AB
Location: Sweden
Company Type: Nicotine pouch manufacturer
Year of Establishment: 2007
Main Products: Nicotine pouches
Enorama Pharma is a Swedish pharmaceutical company specializing in nicotine replacement products. Their nicotine pouches are developed with a focus on pharmaceutical-grade ingredients and compliance with EU standards, making them a trusted partner for private-label and contract manufacturing.
Enorama Pharma’s focus on high-quality ingredients and adherence to stringent regulations has helped it gain recognition in the European market. Their products are widely used in the nicotine replacement therapy (NRT) space, offering users a reliable option for quitting smoking.
Kurbits Snus AB (XQS)
Location: Sweden
Company Type: Nicotine pouch manufacturer
Year of Establishment: 2012
Main Products: Nicotine pouches
Kurbits Snus produces XQS, a brand gaining popularity for its adventurous flavors and playful approach. XQS targets younger adult consumers looking for unique taste experiences and creative branding.
With flavors like Pineapple Mint and Blackberry, XQS has successfully attracted consumers seeking fresh, vibrant flavors in their nicotine pouches. The brand’s creative approach to both flavor and design has made it stand out in the European market.
Ministry of Snus (ACE)
Location: Denmark
Company Type: Nicotine pouch manufacturer
Year of Establishment: 2010
Main Products: Nicotine pouches
Ministry of Snus, based in Denmark, manufactures ACE nicotine pouches, known for their high quality, bold flavors, and Scandinavian design. ACE has quickly become a favorite among users seeking a modern, stylish pouch experience.
With nicotine strengths ranging from 6mg to 18mg, ACE offers a strong nicotine experience in flavors such as Mint and Citrus. The brand’s strong presence in Europe is due to its combination of quality ingredients and contemporary branding.
Pablo (N.G.P. Empire AB)
Location: Sweden
Company Type: Nicotine pouch manufacturer
Year of Establishment: 2018
Main Products: Nicotine pouches
N.G.P. Empire AB is the Swedish manufacturer behind Pablo, a brand famous for its super-strong nicotine strengths and bold flavors. Pablo appeals to experienced users seeking an intense nicotine experience and has rapidly expanded its presence across Europe.
With nicotine strengths up to 20mg and flavors such as Mint and Citrus, Pablo continues to be a popular choice for those seeking a potent and long-lasting nicotine hit. The brand’s growth in Europe reflects its commitment to providing an intense, satisfying experience for its users.
