The global vape market continues to evolve, with Southeast Asia emerging as a key growth region. Indonesia, with its large population and dynamic consumer culture, represents a significant opportunity for vape brands. However, success in this market requires more than just a good product; it demands a deep understanding of local tastes, regulations, and supply chain logistics. Choosing the right custom vape manufacturer—one that can navigate these complexities—is the foundational step for any brand, importer, or distributor looking to establish a strong presence and capture market share in Indonesia.
Smart Vape Factory
- Location: Tangerang, Indonesia
- Company Type: Vape OEM/ODM Manufacturer
- Main Products: OEM/ODM Vape Devices, Pod Systems, E-liquids
Smart Vape Factory is an Indonesia-based OEM and ODM provider catering specifically to the local and regional markets. The company specializes in creating both hardware and e-liquids, offering a one-stop solution for brands looking to develop products tailored to Indonesian consumer preferences. They provide services ranging from device design and flavor development to packaging and mass production, all from their facility in Tangerang.
For vape brands and importers, partnering with a local manufacturer like Smart Vape Factory offers significant advantages. It streamlines logistics, potentially reduces import complexities and tariffs, and ensures a faster time-to-market within Indonesia. Their ground-level understanding of local flavor trends (such as fruity and creamy profiles) makes them a strategic partner for businesses that want to launch products with immediate a local appeal.
FOOM LAB Global
- Location: Jakarta, Indonesia
- Company Type: Vape Brand & E-liquid Manufacturer
- Year of Establishment: 2019
- Number of Employees: 200+
- Main Products: Pod Systems, Disposable Vapes, E-liquids
FOOM LAB Global is one of Indonesia's most successful and recognizable local vape brands. Originally focused on e-liquids, the company achieved massive success with its "FOOM" brand, known for its high-quality ingredients and flavors designed for the Indonesian palate. They have since expanded into hardware, with their popular FOOM Pod X system becoming a staple for many Indonesian vapers due to its affordability and performance.
FOOM's dominance highlights the power of a brand built on deep local market understanding. For distributors, their products are a proven seller with strong brand recognition. For aspiring brand owners, FOOM serves as a case study in how to capture the market by prioritizing flavor and accessibility. Their manufacturing capabilities, honed by their own brand's success, make them an influential player in the local ecosystem.
PT. Hey Fish Indonesia (KUY)
- Location: Jakarta, Indonesia
- Company Type: Vape Brand & Manufacturer
- Year of Establishment: 2019
- Number of Employees: N/A
- Main Products: Pod Systems, Disposable Vapes
- Other Products: E-liquids
PT. Hey Fish Indonesia is the company behind the immensely popular "KUY" brand, another powerhouse in the Indonesian vape scene. KUY devices are known for being user-friendly, affordable, and widely available across the country. Their strategy focuses on creating accessible entry-level products, such as the best-selling KUY Pod Mod, which has made vaping approachable for a broad consumer base.
For importers and wholesalers, the KUY brand demonstrates the importance of distribution and price-point strategy in Indonesia. The company’s success is a testament to its ability to build a vast retail network and offer products that provide excellent value. As a potential partner, PT. Hey Fish possesses invaluable experience in navigating the Indonesian market from a product, pricing, and distribution perspective.
MOVI (Ministry of Vape Indonesia)
- Location: Jakarta, Indonesia
- Company Type: Vape Brand, E-liquid & Hardware Manufacturer
- Year of Establishment: 2013
- Number of Employees: 500+
- Main Products: E-liquids, Pod Systems, Nicotine Products
- Other Products: Disposables
Ministry of Vape Indonesia (MOVI) is one of the pioneers of the Indonesian vape industry. With nearly a decade of experience, MOVI has established itself as an authority in both e-liquid and hardware innovation. The company is known for its high-quality liquids and has expanded into creating its own hardware, often collaborating with other major brands. MOVI is also a key player in domestic nicotine production, giving it a unique vertical integration advantage.
For any business entering the Indonesian market, MOVI's influence and experience are undeniable. They possess a deep, long-standing connection with the local vaping community and a sophisticated understanding of the regulatory landscape. A partnership with MOVI provides not just manufacturing capabilities but also credibility and access to one of the industry's most respected local networks.
Bali Tobacco Group
- Location: Bali, Indonesia
- Company Type: Tobacco & Alternative Products Manufacturer
- Year of Establishment: N/A
- Main Products: Tobacco Products, Nicotine Pouches
- Other Products: Vape Products (developing)
Bali Tobacco Group represents the convergence of traditional industry and modern alternatives. As an established player in the tobacco sector, its entry into the vape and nicotine pouch space signals a significant shift in the Indonesian market. The company is leveraging its existing infrastructure, large-scale production experience, and extensive distribution networks to explore and enter the vape category.
For large-scale importers and distributors, a potential partnership with a group like Bali Tobacco offers unparalleled scale and market access. Their established logistical capabilities could enable rapid, widespread distribution across the Indonesian archipelago. While newer to vaping, their manufacturing discipline and corporate structure make them a potentially powerful partner for well-funded brands looking for massive reach.
UWELL
- Location: Shenzhen, China
- Company Type: Vape OEM/ODM Manufacturer
- Year of Establishment: 2015
- Number of Employees: 1,000+
- Main Products: Pod Systems, Mod Kits, Disposables
- Other Products: Tanks, Coils
UWELL is an internationally renowned vape manufacturer praised for its exceptional engineering and superior flavor technology. While based in China, its products have a strong presence in Indonesia, where discerning vapers recognize the brand's quality. The UWELL Caliburn series, in particular, is a global phenomenon and a benchmark for flavor in refillable pod systems, setting a high standard that influences consumer expectations everywhere.
For Indonesian brands aiming to position themselves as premium offerings, aligning with a manufacturer like UWELL is a strategic move. Their Pro-FOCS flavor technology and reputation for low defect rates provide a significant marketing advantage. An OEM/ODM project with UWELL allows a brand to deliver a product whose performance is backed by one of the most respected names in vape hardware engineering, justifying a higher price point.
APLUS
- Location: Shenzhen, China
- Company Type: Vape Brand & Manufacturer
- Year of Establishment: N/A
- Main Products: Disposable Vapes
- Other Products: N/A
APLUS is a vape manufacturer that focuses on producing simple, effective, and cost-efficient disposable devices. The brand has gained traction in various Southeast Asian markets, including Indonesia, by offering straightforward products that appeal to budget-conscious consumers. Their devices typically feature popular fruit and menthol-based flavors in a compact, no-frills format, making them an easy choice for casual users and first-time vapers.
For importers and wholesalers targeting the high-volume, mass-market segment in Indonesia, manufacturers like APLUS are essential. They provide the type of product that can be sold at a competitive price point in convenience stores, vape shops, and online platforms. Their business model is centered on production efficiency and delivering a reliable, basic user experience, which is a key requirement for succeeding in the entry-level disposable category.
Waka
- Location: Shenzhen, China
- Company Type: Disposable Vape Brand manufacturer
- Year of Establishment: 2021
- Number of Employees: N/A (Leverages RELX infrastructure)
- Main Products: Disposable Vapes
- Other Products: N/A
Waka is a global disposable vape brand and manufacturer operating under the umbrella of RELX, one of the world's largest vape companies. This connection gives Waka access to world-class R&D, stringent quality control systems, and a highly sophisticated supply chain. Products like the Waka soPro PA10000 are a result of this, featuring advanced coil technology and reliable performance engineered for consistency. Waka is actively expanding its presence across Southeast Asia.
For distributors in Indonesia, Waka represents a combination of modern branding and corporate reliability. The backing of RELX provides a guarantee of quality and production stability that few other brands can match. Their products are designed for global appeal but are often tuned with flavor profiles suitable for Asian markets, making them a strong and dependable choice for importers seeking a professionally managed, high-performance disposable.
SMOORE International
- Location: Shenzhen, China; Batam, Indonesia
- Company Type: Vape Technology & Manufacturing Leader
- Year of Establishment: 2009
- Number of Employees: 15,000+
- Main Products: OEM/ODM Vape Devices, Ceramic Coil Technology
- Other Products: Branded Vapes (VAPORESSO)
SMOORE International is the largest and most technologically advanced vape manufacturer globally, and it is the parent company of the consumer brand VAPORESSO. SMOORE's primary influence comes from its pioneering FEELM ceramic coil technology, which it licenses to many major international vape brands. This technology is widely regarded as the industry standard for flavor purity, consistency, and leak prevention.
For Indonesian businesses, SMOORE represents the pinnacle of vaping technology. While they typically work with the world's largest brands, their influence is felt throughout the industry as their technology sets the performance benchmark. Many premium products available in Indonesia are powered by SMOORE's internal components. For any large-scale enterprise, SMOORE is the ultimate B2B partner for accessing the most advanced and reliable manufacturing on the planet.
BAE Vapor
- Location: Shenzhen & Dongguan, China; Batam, Indonesia
- Company Type: Vape OEM/ODM Manufacturer
- Year of Establishment: 2016
- Number of Employees: 5,000+
- Main Products: Custom Disposable Vapes, Pod Systems, CBD/THC Hardware
- Other Products: Nicotine Pouches, Vaporizers
BAE Vapor is a global OEM/ODM manufacturer that has made a strategic investment in the Southeast Asian market by establishing a full-scale production facility in Indonesia. This unique position allows the company to offer unparalleled advantages for brands targeting the region. By manufacturing directly within Indonesia, BAE Vapor eliminates many of the import taxes, tariffs, and logistical hurdles associated with sourcing from China, ensuring faster lead times and a more resilient supply chain.
For brand owners and distributors in Indonesia, BAE Vapor is more than a supplier; it is a local manufacturing partner. This on-the-ground presence enables close collaboration on developing products specifically for the Indonesian market, from flavor profiles to compliance. The Indonesian facility serves as a strategic hub for the entire ASEAN region, making BAE Vapor the ideal choice for businesses looking to scale their operations efficiently both within Indonesia and across Southeast Asia.
